NEW: AW25 COLLECTION

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This isn’t a start-up story anymore. It’s a statement. A refined, independent force in luxury streetwear built on purpose, progression and community.

What began as two friends with a shared vision has evolved into a brand with a clear design language: elevated essentials, precise silhouettes, and pieces that feel as good as they look.

Each collection reflects a shift in who we are, smarter materials, stronger construction, and a commitment to timeless design over trend-chasing.

We’ve redefined our identity from the inside out. Sharper aesthetics. A cleaner visual direction.

A logo built to last. The kind of details you don’t need to shout about, because they speak for themselves.

Along the way, we’ve connected with creators, collaborators and customers who share the same drive to build, to grow, to push forward.

This community is the heartbeat of the brand. The reason we still do this. The reason we’re still here, independently, without outside investment, just vision, consistency and belief.

From local shelves to respected Leicester retailers, Heart of Hearts continues to expand without losing the honesty it started with.

This isn’t just clothing. It’s momentum.
It’s the quiet confidence of knowing you’re building something real.

And it’s only the beginning.

HOH

Let customers speak for us

from 55 reviews

Super fast delivery, this is the third order I have had frim Heart of Hearts. Top is amazing cannot wait ti wear it. 100% recommend

Daisie
SCARED MONEY T-SHIRT - BLACK
SCARED MONEY T-SHIRT - BLACK
Trucker Cap

Attention to detail is no joke. Top quality

Jordan Small
STAPLE BLACK TRUCKER CAP
STAPLE BLACK TRUCKER CAP
Amazing T-Shirts

I brought the Season 24 HOH X ALA for my partner's birthday, and he loves it. The quality of the material is amazing as well. I would 100% buy from Hearts of Hearts again!

Daisie
HEAVYWEIGHT WHITE T-SHIRT - S24 ALA COLLAB
HEAVYWEIGHT WHITE T-SHIRT - S24 ALA COLLAB
Perfect gift for a very good friend

It’s great to wear something different to run of the mill menswear.
H of H clothing best ever.

Michael Mace
HEART OF HEARTS GIFT CARD
HEART OF HEARTS GIFT CARD
Great pair of joggers

Really comfortable and only complaint is they take a while to dry 😀

Sean Hutchins
HEAVYWEIGHT BLACK SWEATPANTS - FRDM COLLECTION
HEAVYWEIGHT BLACK SWEATPANTS - FRDM COLLECTION
Comfortable and top quality.

Love them and my go to joggers. But hard getting off though 😂

Sean Hutchins
HEAVYWEIGHT GREY SWEATPANTS - FRDM COLLECTION
HEAVYWEIGHT GREY SWEATPANTS - FRDM COLLECTION
Heavyweight black hoodie ALA collab

Love the design on the back and the quality of the jumper is sick can’t wait to wear it

Jerome Jordan
BLACK ALA HOODIE - S24
BLACK ALA HOODIE - S24
Perfect

Great pair of joggers wish I’d brought a couple pairs and have one of the jumpers and is also spot on

Kieran Royce
HEAVYWEIGHT SWEATPANTS - SIGNATURE COLLECTION
HEAVYWEIGHT SWEATPANTS - SIGNATURE COLLECTION
Brown Trucker hat

Great quality and great fit. Can go with most my fits

Jerome Jordan
BROWN FOAM TRUCKER CAP - PURSUIT COLLECTION
BROWN FOAM TRUCKER CAP - PURSUIT COLLECTION
BLACK&BLACK ALA SHIRT

Lightweight shirt with the cold ALA design on the back, a slight shade of black on black.
Absolutely bangs this piece.
10/10 lads.

JG
CHARCOAL/ BLACK ALA T-SHIRT
CHARCOAL/ BLACK ALA T-SHIRT
Japan trip

Bought to wear in my visit to Japan

Michael Mace
OFF WHITE/ BLACK IKIGAI T-SHIRT
OFF WHITE/ BLACK IKIGAI T-SHIRT
Stylish trucker cap

Love this trucker cap, it’s stylish and looks cool, plus comfortable. An easy 5 stars

Ben Shaw
BROWN FOAM TRUCKER CAP - PURSUIT COLLECTION
BROWN FOAM TRUCKER CAP - PURSUIT COLLECTION
A Quality product

A quality product with a class service, thank you so much for a excellent all round online shopping experience 🙏🏽

Ben Shaw
BROWN & WHITE FOAM TRUCKER CAP - MEMBERS ONLY
BROWN & WHITE FOAM TRUCKER CAP - MEMBERS ONLY
A well designed sweatshirt!

Love the design of this sweatshirt, and is a flattering fit, due to the weight of the fabric it hangs so well and keeps you warm! I like an oversized look and bought a large and it did. It disappoint! not only is it great to buy from a small local business but to see the passion from the owners, this is what fashion is about! Great to meet you, look forward to seeing what you design next 👌🏼

Nicole B.
HEAVYWEIGHT GREY SWEATSHIRT S23 - ALA COLLAB
HEAVYWEIGHT GREY SWEATSHIRT S23 - ALA COLLAB
HOH sport socks

Bang on fit! Don't move throughout the day. Spot on. Must have a pair of each colour IMO.

James Green
CLASSIC HOH SPORTS SOCKS
CLASSIC HOH SPORTS SOCKS